1. Brand Manager (Food & Beverage Business Unit), the successful selected candidate will handle for MILO & BEAR BRAND
- Define target customers / consumers by using attractiveness and ability to win, develops customers / consumer insight, understands target customers / consumer perceived values of brands and products;
- Develops Brand Essence and Vision (developed or applied from SBU / GMB);
- Understands shopping behaviors and motivations of target customers / consumers, helps design shopping experiences that delight consumers / shoppers;
- Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers;
- Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands;
- Manages the development and execution of strong functionally aligned brand plans, responsible for the performance, health and strategic;
- Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.